American Eagle Outfitters is upping the ante on its fight against the coronavirus.
The retailer, parent to the American Eagle and Aerie brands, is now donating $1 million to COVID-19 relief efforts, along with a million face masks to healthcare workers, in an effort to support communities in need.
“A strong sense of community is at the heart of everything we do and is more important now more than ever,” Jennifer Foyle, Aerie global brand president, said in a statement. “While these challenging times are uncharted territory for all of us, this mission remains more important than ever.”
Other endeavors include Aerie’s contribution to the American Food Fund, the project launched earlier this month by Leonardo DiCaprio and Laurene Powell Jobs, along with help from Apple and the Ford Foundation, to help feed low-income families, senior citizens and children who rely on school lunches amid the crisis. Aerie would not disclose how much it is donating to the program, but said money raised through the fund will go toward nonprofit organizations World Central Kitchen and Feeding America.
The intimates brand will donate to the food fund as part of the #AerieREAL Positivity Challenge, a social media campaign announced on Wednesday by way of Instagram,
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