Anya Hindmarch Introduces Postbox Bag with Immersive Installation

FROM ANYA WITH LOVE: Anya Hindmarch continues to build on her London Fashion Week events series. After placing chubby heart balloons around the city’s landmarks and inviting the public to take a break and chill on cloud-shaped bean bags, this season the designer encouraged Londoners to rediscover the pleasure of penning letters and the art of calligraphy. To mark the launch of the brand’s Postbox bag, Hindmarch set up a four-day immersive art installation in the Brewer street car park. This consisted of a giant, fire-red maze created by puzzle designer Adrian Fischer and inspired by M.C. Escher’s mural designed for The Hague Post Office. “I wanted to talk about the Postbox bag and for me posts and letters are such a lovely thing,” said Hindmarch. “It’s an art and it’s a little bit of a loss because people are not writing letters anymore. We send quick e-mails and texts but actually getting a letter from your grandmother with a spill of an ink or a little drawing is something that you keep,” she added, highlighting that the ultimate goal was “to talk about doing things slowly.” While solving the maze, visitors were able to discover recordings of some letters written over the centuries

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