SYDNEY — The Australian Fashion Council, Australia’s peak fashion and textiles industry body, is ramping up its promotional activities in the U.S. over the coming months.
First up, the organization is supporting Australian hospitality brand Bluestone Lane’s Beach Collective combined retail and café space at 786 Montauk Highway.
The second iteration of the café chain’s summer Aussie fashion pop-up in Montauk, which first bowed in May 2018, the 2019 Beach Collective opened on May 25 and will run until Oct. 14, trading seven days a week and showcasing nine Australian brands.
Swimwear line Matteau — which attracted considerable international buyer attention with its runway debut at last month’s Mercedes-Benz Fashion Week Australia — will be joined by women’s label Hansen & Gretel, men’s wear brand P Johnson, ath-leisure line The Upside, sleepwear line Desmond & Dempsey, accessories brands State of Escape, Mara & Mine and Pared Eyewear, and Dr Roebuck’s skin care.
“The success of Australian labels internationally is based on having great networks — the collaboration with Bluestone Lane provides a unique opportunity for our designers to connect with the U.S. fashion community and consumers, where long-term relationships can be built,” said David Giles-Kaye, Australian Fashion Council chief executive officer.
During New York Fashion
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