THE SEVENTH ART: Bulgari owes a lot to the film industry.
That’s according to chief executive officer Jean-Christophe Babin who, speaking on a recent afternoon from the Bulgari offices in New York, said movies played a huge role in contributing to the company’s popularity in the Sixties and Seventies.
“We were a tiny family company then,” he explained. “Actors and producers from the U.S. came to Rome, spent months here and discovered the store on Via Dei Condotti. It was a side they’d never seen before, made of contrast, of volume, Cabochon — it totally defined the new rules of jewelry.”
Bulgari’s wares — which actresses like Elizabeth Taylor and Sharon Stone coveted — created a style which established contact between the Hollywood community working on movies at Cinecittà Studios in Rome. Word of mouth gradually drove the global development of the company.
It makes sense, then, that Bulgari would participate in the realm of filmmaking today. For 2019, the brand is continuing this tradition of working alongside the arts as artisans, as the official jeweler of the Tribeca Film Festival, Bulgari has partnered with Tribeca Studios on two short films — part of their multiyear series highlighting trailblazing women working in
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