LONDON — On the eve of releasing its half-year results, JNBY, a leading apparel-maker in the designer fashion sector in China announced today the launch of men’s wear and kids’ wear brand A Person at Note 73. Positioned to be “all about personality,” JNBY aims to use this brand to expand its product offering to the fast-growing fashion-forward Chinese fashion consumers.
Italian fashion designer Andrea Pompilio has been appointed as the creative designer of the brand. He will be designing two collections a year and work between Hangzhou, headquarter of JNBY, and Milan.
SEE RELATED: Andrea Pompilio Men’s Fall 2019
Alawn Yu, general manager of the brand, said, “The brand aims to integrate diversified culture and leisure artistic features, capturing classic elements in a tasteful way, then mix and represent them with a modern interpretation.”
He also reveals that the first collection will be available this fall with 10 stores planned to be opened in the next 12 months. One-third of them will be in first-tier cities. “The brand is targeting the young group with sharp standard and judgment toward uniqueness, sense of design and cultural magnetic field, ”he added.
Key items from the brand include chic colorblocking coats, playful knitwear, beanie hats and nylon
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