LONDON — Arch & Hook, the hanger brand that’s worked with fashion names including Saint Laurent, Vetements and Harrods, is on a mission to make the functional, everyday object sexy and sustainable.
“Hangers are a product that nobody wants to think about, it’s such a dull product to most people, but in the U.S. alone, 40 billion plastic hangers get imported and 30 billion of those end up in a landfill. That’s one and a half Empire State buildings,” said Sjoerd Fauser, founder and chief executive officer of Arch & Hook, one of the sponsors of this year’s Copenhagen Fashion Summit, which is focused on sustainability.
Made from Forest Stewardship Council certified wood, Arch & Hook’s hangers can last for years, as opposed to the normal six months. Liesbeth Gort, director of FSC Netherlands, said the brand supports the FSC’s mission to promote “environmentally appropriate, socially beneficial and economically viable management of the world’s forests, which is highly important for reaching the U.N. sustainable development goals.”
Arch & Hook is hoping to set a new precedent for other hanger companies and on June 24 they’ll be launching Mission E, a closed-loop, recycled hanger program. “We’re the first in the hanger industry to create
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