Now that Paris Fashion Week has wrapped up, the media results are in. According to Launchmetrics, which crunched the numbers for this year’s Paris Fashion Week, total Media Impact Value of PFW was $129 million, and the total engagement was 42.2 million.
As for the brand rankings by total MIV, Dior came in first place, followed by Chanel, Off-White, Saint Laurent, Louis Vuitton, Chloé, Valentino, Alexander McQueen, Givenchy and Stella McCartney.
MIV measures the impact of relevant media placements on all channels (online, social, print) inclusive of paid, owned, earned mediums. Instagram social media is based on business account monitoring only. Data was monitored between Feb. 25 and March 5 for online and social media data. Instagram social media is based on business account monitoring only.
The top brand account for owned media was Dior, with an MIV of $7.1 million and an engagement of 4.2 million. Dior had 78 posts.
Dior, which showed Feb. 26, had a total MIV of $17.4 million, with an engagement of 6.6 million and number of articles and social media posts of 10,700.
Chanel, which showed March 5 (the day the study ended) had a total MIV for PFW of $11.2 million, and engagement was 3.8 million. The number
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