PARIS — Première Vision Paris is getting ahead.
Starting in 2021, both editions of the Paris-based textile show will take place earlier in the year: The spring edition will run from Feb. 2 to 4, 2021 — 10 days earlier than previous iterations — and the fall fair, usually scheduled in the second half of September, will run from July 6 to 8, over two months earlier.
The organizers of Première Vision Paris made the decision following a study conducted in partnership with the Institut Français de la Mode, or IFM, in November and December. It revealed that brands have to tackle material sourcing — one of the first steps in the creation of a collection — a lot earlier to fit with a faster rhythm of production.
Out of the 1,765 brands, designers and retailers who were interviewed — based in France, Germany, the U.K. and Italy, the five countries that account for 75 percent of apparel sales in Europe — only 49 percent of them stick to the seasonal tradition of commercializing two ready-to-wear collections a year.
“As a matter of comparison, there were 63 percent of them during our previous study in 2015,” said Gilles Lasbordes, general manager of Première Vision Paris,
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