THINK DIFFERENT: For their second collection since relaunching the Coperni brand, Sébastien Meyer and Arnaud Vaillant are skipping the runway in favor of a public talk at the Apple store on the Avenue des Champs-Élysées.
“We really enjoy taking risks and challenging the traditional runway format. We believe this type of presentation is more suited to a young brand like ours in 2019,” Vaillant told WWD.
For its relaunch last season, the brand staged a presentation in an art gallery featuring modular furniture by Swiss manufacturer USM, which is also partnering with the brand on pop-ups this month at Bergdorf Goodman in New York City and Le Bon Marché in Paris.
Its “Fashion and Innovation” presentation, scheduled for Sept. 24 at 12:30 p.m., will feature a video presentation of the spring collection, followed by a conversation with the designers about the materials and technology used in the development of their clothes, often characterized by clean, architectural lines.
Members of the public can sign up on the Apple web site for the event, part of a series of workshops being held under the Today at Apple banner, alongside a music lab with producer Swizz Beatz, or a photo workshop with Bilal El Kadhi, among others.
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