EXCLUSIVE: Ramdane Touhami Introduces Fashion Game and New Creative Agency

GAME ON: Fashion’s a game, literally, for entrepreneur Ramdane Touhami, who created a board game called Art, Recherche & Industrie to mark the official launch of his creative agency of the same name. “It’s kind of a Monopoly of fashion and design,” he told WWD on Monday, the day before he would host a fete in Paris for the kickoff. “The idea of this game is you go around exactly like in Monopoly. You have to build your first store, your flagship store. And after, in the rules, we wrote clearly you have to be the richest. Don’t be nice to anyone, they’re all hypocrites.” Three hundred of the artisanally designed games are being produced for Touhami to gift. “This is sarcastic fun, but it’s still fun,” he said. The “franc mode” currency ranges from 100 FM bills to 50,000 FM bills, which feature portraits of famous fashion figures, including Gabrielle Chanel and Jeanne Lanvin. As players pass go, they collect 20,000 FM in salary. Here, the roads are named after tony shopping streets, like Rue Cambon, Fifth Avenue and Faubourg Saint-Honoré. The three other corner squares of the board are Burn-Out, CEO Bonus and Holidays Simple Weekend. Money and turns can be gained or

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