EXCLUSIVE: Yves Solomon Tweaks Offerings Amid Anti-Fur Backlash

PARIS — Given that it hangs in the Paris showroom of Yves Salomon, you’d be inclined to think that the fluffy yellow jacket — part of the brand’s spring 2020 collection — is made of fur, the house’s signature material. “It’s actually shearling,” Salomon said. “In the last two years, fur has only represented half of our production.” The furrier has slowly been reducing the use of traditional fur in its collections, pivoting toward less controversial materials such as shearling, leather, wool and cashmere, partly in response to the anti-fur backlash that has been causing turmoil in the industry, with many luxury brands going fur-free. “As a brand, we are attacked every day. I spend a lot of time dealing with that,” said the label’s managing director, despite adding that the issue hasn’t affected orders from other fashion houses. Yves Salomon is also a fur supplier in addition to a fashion brand, which represents 10 percent of its sales. “There is still a large number of fashion houses for which fur remains a big part of their commercial activity and who are continuing to work with us,” said Salomon, adding that business was also helped by the introduction of fur to certain men’s lines,

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