E-gaming organization FaZe Clan has signed an exclusive deal to distribute its clothing and merchandise via Ntwrk, the video e-commerce and entertainment platform aimed at Gen Z and Millennials, and helmed by chief executive officer Aaron Levant, who produced the ComplexCon festivals and created the Agenda fashion trade shows.
Ntwrk offers limited-edition product drops from influencers including LeBron James, Pharrell Williams, Billie Eilish and 88rising. Launched in October 2018, it has backing from MSA Enterprises, whose investors include Jimmy Iovine, LeBron James and Arnold Schwarzenegger.
The deal comes after Ntwrk led the last round of funding for FaZe Clan, the gaming lifestyle brand founded in 2010, which now has 85 gaming personalities on its roster, 215 million fans across its social platforms and content that racks up 500 million views a month, according to the organization. Terms of the investment were not disclosed.
With live sports canceled around the world due to the coronavirus, e-gaming has seen a surge in interest in recent weeks, broadening its audience and attracting high profile new players, including celebrities and NBA players, who are joining in on Twitch and other platforms.
“We’re at the birth of a new disruptive entertainment genre. FaZe Clan is a very powerful pipeline
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