Amazon wants shoppers to know who’s in charge.
The e-commerce giant has partnered with fashion designer Diane von Furstenberg during March, or Women’s History Month, for a new campaign: Amazon x #InCharge. The campaign highlights women-owned businesses, their products and shares stories of various female entrepreneurs across the Amazon eco-sphere.
“To be in charge is first a commitment to ourselves,” said von Furstenberg. “It is respecting and trusting our character, knowing that it is forever the home and core of our strength. I am thrilled to work with Amazon in celebration of International Women’s Day,” she said, the global day of celebrating women that happens each year on March 8.
“In Charge” T-shirts, designed by Diane von Furstenberg, are available exclusively on Amazon during Women’s History Month.
Consumers can shop an array of women-owned businesses and products at amazon.com/womenincharge all month long while reading the stories behind each business.
Brands like Piccolina, which does children’s wear; women’s ready-to-wear label N:philanthropy and vegan beauty brand OBIA Naturals.
“We are so grateful that Amazon is recognizing Piccolina and providing visibility to our mission, as well as other women-led brands, in honor of International Women’s Day,” said Heidi Iravani, founder and chief executive officer of Piccolina.
The collection also includes
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