Female Empowerment Trending During Women’s History Month

Amazon wants shoppers to know who’s in charge.  The e-commerce giant has partnered with fashion designer Diane von Furstenberg during March, or Women’s History Month, for a new campaign: Amazon x #InCharge. The campaign highlights women-owned businesses, their products and shares stories of various female entrepreneurs across the Amazon eco-sphere.  “To be in charge is first a commitment to ourselves,” said von Furstenberg. “It is respecting and trusting our character, knowing that it is forever the home and core of our strength. I am thrilled to work with Amazon in celebration of International Women’s Day,” she said, the global day of celebrating women that happens each year on March 8.  “In Charge” T-shirts, designed by Diane von Furstenberg, are available exclusively on Amazon during Women’s History Month.  Courtesy Consumers can shop an array of women-owned businesses and products at amazon.com/womenincharge all month long while reading the stories behind each business.  Brands like Piccolina, which does children’s wear; women’s ready-to-wear label N:philanthropy and vegan beauty brand OBIA Naturals.  “We are so grateful that Amazon is recognizing Piccolina and providing visibility to our mission, as well as other women-led brands, in honor of International Women’s Day,” said Heidi Iravani, founder and chief executive officer of Piccolina.  The collection also includes

Follow WWD on Twitter or become a fan on Facebook.


Share this post

Leave a comment

Note, comments must be approved before they are published