European and U.S. fashion council chiefs held an informal meeting on Tuesday afternoon as each association asks its respective government for targeted help in the wake of the coronavirus pandemic.
The meeting came several hours after the CFDA and Vogue revealed a new initiative to help fashion companies cope with the fallout from the crisis.
The various fashion groups may be coming up with different solutions for local businesses and their respective economies, but the needs of fashion brands and designers are universal: Many have cash flow problems, they’re being forced to sit on merch from canceled orders, they have rent to pay, and staff and freelance talent to maintain. These designer labels will also need a marketing and publicity bump as it seems unlikely that the men’s fashion weeks will return to normal in June, which is a little more than two months away. The meeting Tuesday was due to include the heads of the CFDA, British Fashion Council, Camera della Moda and Chambre Syndicale, who met to ensure they were broadly aligned on their approach to the crisis, and to look at new opportunities for collaboration.
Meanwhile, the new CFDA/Vogue initiative resulted in a simple question by Anna Wintour to Tom Ford, the CFDA’s chairman:
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