A deal is said to be close to being finalized between BKST Holdings and the Hudson Group, which would involve the latter taking over the leases for 30 existing Brookstone stores in U.S. airports.
As part of the agreement, the stores would continue to operate under the Brookstone name and Hudson aims to increase that airport retail footprint to 50 stores, according to sources familiar with the situation. There are also plans to offer Brookstone products in 800 Hudson News stores, they said.
Executives at BKST Brand Holdings, which is owned by Bluestar Alliance, were not available to comment Thursday, according to a company spokeswoman.
A spokesowman for the Hudson Group said Thursday the Hudson team is not able to comment on any rumored mergers and acquistions activity.
All of Brookstone’s remaining freestanding stores are in airports. The gadget-heavy company covers a range of categories including audio and tech, sleep and wellness, travel, home, outdoor and more. Eco-friendly tote bags, mobile projectors, calming weighted blankets and portable meditations seat are among the wide assortment of products.
Bluestar is the owner of the intellectual property assets of many fashion brands that include Tahari, Bebe, Kensie, Michael Bastian and English Laundry, to name a few. Founded by Joseph Gabbay and
Follow WWD on Twitter or become a fan on Facebook. Read More...[Collection]
Share this post
Back to Blogs