Fabletics is flexing its retail muscle in New York. On April 27, the El Segundo, Calif.-based activewear line cofounded in 2013 by actress Kate Hudson and part of the TechStyle Fashion Group opens it first physical store at 577 Broadway in Manhattan.
In addition to offering the digital-first brand’s full range of activewear, the 2,743-square-foot SoHo pop-up will have several interactive features to bring its active lifestyle to life, including an Instagram-ready mini boxing ring with custom gloves, and medicine ball installation for on-the-spot crunches.
“We have such a large Tristate consumer base, going to New York was always something we wanted to do from the start,” said Hudson. “What’s exciting about doing the pop-up is we will be able to discover, if we are doing a long-term store, how big and where and what is the most strategic location for the customer. We are super-excited.”
Rendering of Fabletics Soho store facade
The opening kicks off the brand’s yearlong retail expansion, which will have it adding 12 stores to its 27 existing locations. In April, Fabletics will open SoHo, Jacksonville, Fla. and Austin, Tex. In May through June, locations in Pleasanton, Calif., Garden City, N.Y., and King of Prussia, Penn. will follow. It’s the
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