Margaret and Katherine Kleveland, who built their direct-to-consumer, priced-right Los Angeles brand of romantic, vintage-inspired ditsy floral blouses and ruffle-trim dresses through a collective of female tastemakers with social media reach, have opened their first permanent brick-and-mortar retail store at Brentwood Country Mart.
The 900-square-foot space stocks the full range of women’s and children’s clothing, chunky knits, denim and T-shirts, as well as mary janes, ballet flats and accessories designed by the L.A. sisters, who were fashion industry veterans working at the brand Joie before they launched their own label in 2015, with pieces retailing for $115 to $598.
“We want the customer to be touched on all levels and senses upon entering the store. From the scent we burn and warm lighting to the comfortable rugs and kid corner (with toys for the little ones!), we want it to feel comfortable and easy while shopping,” the Santa Barbara-born designers said in a statement. “Every piece is unique and inspired us in some way. We hope to evoke the feeling when you stumble upon a hidden gem in a small alleyway outside of Paris, from the hand-painted walls to the special wrapping paper.”
Margaret and Katherine Kleveland
The brand’s dreamy, visual style begins
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