MILAN — While continuing its retail expansion, Mr & Mrs Italy is aiming to keep the buzz around the brand high by revealing the launch of a capsule collection developed with American fashion veteran Nick Wooster.
To be presented to buyers for fall 2020, the capsule will include 11 designs, mainly outerwear, but also a jumpsuit, a pair of pants and a waterproof trapper, all offering Wooster’s distinctive take on Mr & Mrs Italy’s high-end yet functional style. The pieces are crafted from materials including Loden wool, sheepskin, cotton and canvas, and are finished with fur linings and details, as well as metallic touches.
In keeping with the repositioning of the company, the Nick Wooster x Mr & Mrs Italy capsule is designed to be unisex. Chief executive officer Frediano Sebastiani explained that the brand was launched as a women’s wear label, but it now includes a men’s division that accounts for 30 percent of total sales.
The launch of the capsule is part of the brand’s strategy aimed at diversifying its product offering.
Earlier this year, for example, the outerwear specialist teamed with Milanese emerging label Le Tasca, which added a functional twist to some of the brand’s parkas, field jackets and vests
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