SERIOUSLY UGLY: The Friday before Christmas is a last-minute scramble for thousands of shoppers and many more are dressing the part in honor of National Ugly Christmas Sweater Day.
While ugly holiday sweaters have been around for decades — either by intention or thanks to misguided gift givers — the national holiday dates back to 2011.
Celebrated annually on the third Friday in December, today, as in years past, will call for an abundance of brash, candy cane-style, striped and Santa-fied sweaters. Online and in-store shoppers have a myriad of resources including Macy’s, Target, Kohl’s, Amazon, Forever 21, Loft, Asos, Nordstrom Rack and The Christmas Tree Shops, among others. Red and green crewnecks and cardigans can be found at such e-tailers as Tipsy Elves, Zappos, Ragstock. As the holiday shopping days wind down, many labels have marked down the category. One exception is Whoopi Goldberg’s ugly holiday sweaters, which were still selling for full price at Zappos Friday morning. The range started at $70 for the “No Smoke N Fly” pullover with a motif of a reindeer crashing into a tree and going up to $120 for the “Mr. Nutcracker” or the “Mrs. Nutcracker” sweater.
Forever 21 has made ugly sweaters a category
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