Ones to Watch: Jeu Illimité Launches Denim

Since 2012, Jessie Andrews has launched four Insta-famous brands across a variety of categories including jewelry (Bagatiba), swimwear (Basic Swim), skin care (Petiue) and ready-to-wear (Jeu Illimité). Today, Andrews expands her empire with the launch of denim for Jeu Illimité, offering two vintage-inspired, high-waisted jeans made from deadstock denim. While Andrews does not have any “formal training” in design, she described her interest in fashion stemming from her days as a model, most notoriously for her days at American Apparel, but also recently having walked Roberta Einer’s fall and spring 2019 London shows. The designer’s background has included wearing a multitude of hats in front of and behind the camera, but her primary focus now is sustainably focused designer and chief executive officer. “No formal training,” she remarked over the phone. “I kind of love that because I think of Virgil [Abloh]. He didn’t have formal fashion training, he came from architecture. If you care about something, it’s almost more important having passion about fashion than learning all the tedious training.…I learn so much about washing fabric, more than I’ve probably ever learned. I’m having real-life experience with this. Learning and having mistakes.…I’m literally at my knitter right now picking up sweaters.” Speaking

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