DUTCH TAKEOVER: Kassl, the buzzy outerwear label run by an Amsterdam and Antwerp-based industry collective, continues its upward trajectory in the retail world. Most recently the label made its debut at Selfridges’ Eastern Gallery, which also houses the likes of Comme des Garçons, Dries Van Noten and Sacai.
“We love what especially this space within Selfridges stands for. We feel it is a shopping destination for a customer that likes avant-garde yet durable clothing,” said Bart Ramakers, who is also behind the Amsterdam-based fashion agency Parrot, which has propelled many local Dutch brands to international stardom. These include Wandler, Bernadette, which is known for its romantic printed dresses, and Gauge 81, which is making a name for its pared-back, Nineties-inspired ready-to-wear, which major retailer players were quick to pick up from the label’s first season.
Also behind the collective are Ilse Cornelissens and Tim Van Geloven, cofounders of the conscious-luxe Antwerp-based concept store Graanmarkt 13; Christian Salez, former chief executive officer of Delvaux; Charlotte Schreuder, who works alongside Ramakers at Parrot, and Camille Serra, a former designer of the MM6 Maison Margiela line.
To celebrate the Selfridges launch, the brand mounted an in-store installation by Bob Verhelst, a graduate from the Antwerp Royal
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