Prada to Help Support Start-ups

MILAN — In a new development phase for the group, Prada is set to help start-ups build scale internationally. The Italian luxury group said on Tuesday that it was kicking off a three-year collaboration with Startupbootcamp to launch a global innovation center in Milan dedicated to the fashion industry. Startupbootcamp is a leading European network of corporate-backed accelerators helping start-ups to develop their business globally. The Prada Group will participate in the “FashionTech” initiative as a supporting partner, which will involve the selection and support of the 30 best innovative start-ups offering advanced technological solutions that address market challenges. In particular, the group is especially interested in start-ups that create innovative solutions in marketing, retail and value chain. Lorenzo Bertelli, head of marketing and communication, said creativity and innovation “have become essential drivers of competition in the luxury retail industry. Innovation means radical thinking: as part of this program, Prada will truly immerse itself in an inspiring creative process, drawing on new ideas and connections.” Bertelli, son of chief executive officer Patrizio Bertelli and Miuccia Prada, has been strengthening the group’s marketing initiatives and relations with customers. Earlier this year, he spearheaded a collaboration with Adobe to allow the deployment of advanced customer experience management solutions on

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