Is L.A.’s fertile fashion scene ready for its own New Guards Group?
Men’s wear designer Irene Roth, former Kardashian and Jenner tailor Master Tom Markwongnark and former Yeezy executives Cristiano Minchio and Kenneth Anand think so.
They’ve joined to launch Roth House, a luxury atelier, production and distribution company offering sample-making, global production, licensing, sales and public relations resources.
Los Angeles-based Roth is her own first client; she launched her artica-arbox streetwear collection in Paris in September 2018, along with former Vivienne Westwood and Yeezy Apparel chief executive officer Minchio. The idea to set up her own shop with Roth House came out of her frustration with having to produce her samples in Italy.
“I tried to make it happen in L.A.…but it was difficult to get quality, premium product made here,” said Roth, whose line is stocked in 38 doors, including Selfridges, Tsum and Galeries Lafayette.
That changed in September, when Minchio introduced her to Markwongnark, who had just left his post as a tailor to the Kardashian-Jenner family and head of the Yeezy atelier. “I met him, and the opportunity to craft something in my backyard, to be able to work on a product every day, was so incredible. So we formed a
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