Stella, Google and Centre for Sustainable Fashion Get a Jump on Copenhagen Summit

LONDON — The Copenhagen Fashion Summit hasn’t officially started, but companies are already beginning to feel the heat. Earlier this month, the latest report by Global Fashion Agenda and Boston Consulting Group said sustainable progress in the fashion industry has slowed, and if the slowdown continues at the current rate, Paris Agreement climate goals can’t be met. In his opening remarks ahead of the summit Baptiste Carriere-Pradal, vice president of the sustainable apparel coalition, stressed the importance of collaboration. “Mid-size companies are actually the ones who are progressing with their sustainability efforts because they don’t have such large dedicated sustainability departments, they’ve found solutions through collaboration and more companies should be banding together,” he said. Retailers including Stella McCartney are also in favor of collaboration. On Wednesday morning Google, innovation consultants Current Global and Stella McCartney announced they were teaming to provide fashion brands with a data analytics machine learning tool powered by Google Cloud technology. The tool will provide visibility and measure the environmental impacts of different textiles so that brands can make more responsible sourcing decisions in their supply chain. McCartney will take part in the first pilot project, which plans to deep dive into the environmental impacts of cotton and viscose. “Stella McCartney has been a forerunner in the fashion industry

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