The Society Management on Jan. 1 will launch its new men’s division, which will be led by Taylor Hendrich, who serves as executive vice president and director of Men’s at The Society.
The new board, which had been in the works for six months, features young talents such as actor and YouTube star Cameron Dallas; singer AJ Mitchell; model Francisco Lachowski; Jorge Lopez from the Netflix original show “Elite;” model, actor and singer Ronald Epps, and unconventional talents Ken Roczen, a German-born pro motocross and supercross racer and Ahmad Kontar, a model and ballet dancer from Syria.
The company believes that the roster is a testament to how modeling has changed over the years. It said modeling today is not just about being a pretty face or handsome but a talented personality and someone others will want to emulate. The company said the new men’s division will be focused on high fashion, editorial and runway.
Hendrich, who joined The Society in 2019 from Wilhelmina, where he led the agency’s men’s division, leads a team of agents who include Mario Acquarulo, senior manager of men’s, celebrity and talent; senior agent Jaga Acquarulo, senior men’s manager Tara Lanoway and Olga Tavarez, director of men’s scouting.
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