THE GOOD FIGHT: Activist, author and model Waris Dirie is stepping in front of the lens after a 20-year hiatus from modeling, collaborating with the lingerie brand Coco de Mer to spread awareness about female genital mutilation.
Dirie herself is a victim of FGM and has been working for 25 years to abolish the practice, which is illegal in Western nations including Britain, but still practiced in parts of Africa, the Middle East and Asia. In 2002, Dirie founded the Desert Flower Foundation to educate and provide support to women affected by FGM. As a result of her advocacy, FGM rates in Africa have gone from 70 percent to 7 percent, according to Dirie.
In the campaign videos, Dirie stands looking at the camera with a flower in her hand, a symbol of the female genitalia and of her foundation. In the video, she’s eventually joined by women, children and men. “It’s not just a women’s fight, it’s a fight for everyone,” said Lucy Litwak, ceo of Coco de Mer.
The campaign images, shot by Rankin, see the model wearing pieces from Coco De Mer’s Icons collection.
“As a brand Coco de Mer always stood for female empowerment and the importance of female pleasure
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