From YouTube to the big screen.
YouTuber and entrepreneur Diana Madison is taking her talents off-line. The influencer-slash-businesswoman has worked in entertainment for the past decade, and is a creator and executive producer of the TV show “Glam Masters” with Kim Kardashian. In August, Madison launched her eponymous skin-care company, Diana Madison Beauty. On Dec. 13, she will make her debut in “Mob Town,” a film about the Apalachin Meeting in the Fifties that shed light on the full scale of the Mafia’s reach.
“I’ve played a lot of roles in my life: YouTuber, boss, producer,” said Madison. “YouTube has prepared me for acting because you do so many things on the fly.
“There’s a lot of talk about women’s empowerment and diversity, but there’s not so much content out there that represents us,” she continued. “I want to be one of the people in the forefront to help bring out content that represents women and women’s issues, especially ethnic women like myself.”
Madison’s pivot to acting comes at a time when YouTubers — and social media influencers, in general — are diversifying their online presence. Merchandise, beauty lines and fashion collaborations are popular avenues, though some, including Bretman Rock, are putting their YouTube
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